INSITE OOH Media Platform

Arma Group, the leading FMCG and industrial group in the MENA region and Egypt, has launched a new out-of-home campaign for  Cleaning Plates with Oxi, marking a remarkable return to the outdoor market after a period of absence.

OXI's dynamic advertising campaign commands attention with its bold branding and prominently displayed logo, creating a powerful visual focal point through strategic deployment across Greater Cairo. 

The campaign visuals leverage a distinctive bright pink background to create immediate visual impact, while models exude confidence as they showcase the Oxi product. This deliberate combination of bold color and assured presence powerfully communicates that Oxi is the definitive, intelligent choice for consumers, positioning the brand as inherently trustworthy in its cleaning efficacy.

The campaign prominently features Oxi's powerful and reassuring slogan: "One point removes the toughest fats" (نقطة واحدة تزيل أقوى الدهون). cuts through the visual, directly addressing consumers' toughest cleaning challenges with a promise of unparalleled efficiency. By emphasizing that just one point of Oxi effortlessly eliminates stubborn grease, the slogan reinforces the brand's scientific superiority and builds trust, positioning Oxi as the definitive solution for the most demanding kitchen clean-ups.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the OXI campaign.