Jennifer Lawrence Shines as Longines Captures the Essence of Luxury in the UAE’s Outdoor Scene
Swiss luxury watch brand Longines makes a stunning comeback to UAE's outdoors dazzling viewers with an elegant new billboard campaign, featuring the remarkable Jennifer Lawrence, tastefully combining sophistication, heritage, and modern elegance.
Following their prior appearance, the new campaign by Rivoli Group is positioned across prime locations such as high-speed highways and city landmark intersections, the campaign features Longines' age-old values of eternal elegance and precision craftsmanship through a graphically rich narrative that catches onlookers' attention instantly.
Billboard, as it appears looming over the vibrant cityscape of Dubai, presents a polished creative vision around the beloved Jennifer Lawrence, attired in a stylish black dress, the very personification of poise and sophistication. Her serene attitude and understated styling beautifully counterpoint the visual center, Longines' classic watches.
The watches bracket the actress on either side, placed against a cutting-edge background, both highlighting various design elements, one with a cool-blue face and the other in classic silver.
Soft lighting and a prestigious background evoke a cinematic sense of majesty, an elegant nod to Longines' affiliation with elegance, heritage, and timeless storytelling. Though subtle is the message on the billboard, loud are the visuals. The limited copy ensures that it is simple for the images to state the brand message directly, those being style, precision, and elegance.
The sophisticated campaign took off on the UAE’s digital screens in the third week of October.
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