INSITE OOH Media Platform

A new financial player, TRU, has made a fresh entry into Greater Cairo with its first OOH campaign. The financial technology app offers a flexible "Buy Now, Pay Later", allowing users to customize payment plans for purchases made through its network of partner merchants.

The DOOH campaign prominently showcases a smartphone interface that translates TRU Finance’s promise of effortless management of purchases and payments through their financial service app. Highlighting convenience and reflecting the brand’s mission to redefine the way users handle their finances. The screen's deep blue background catches the eye with its clear design and reassuring message of simplicity and control, strongly popping off the screen

This Branding campaign, strategically designed for maximum impact, ensures unmatched coverage from East to West of Cairo, commanding attention on major arteries, including Ring Road and Mehwar Zayed, as well as pivotal locations such as the 6th of October Bridge, 15 May Bridge, Dahshour, El Mosheer, Mohandseen, Nasr City, New Cairo, and Zamalek.

Overall, this dynamic digital campaign effectively grabs attention by announcing TRU Finance's presence and sets a tone for a modern, user-focused financial experience in Egypt.

You can learn more about this campaign’s budget, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.