Cadbury’s “Made To Share” Campaign Sparks in Cairo’s Out-Of-Home Scene
After its prior appearance, Cadbury Dairy Milk, the British multinational food & beverage company specializing in confectionery, has brought its international "Made to Share" campaign to Greater Cairo’s outdoor advertising scene with interactive billboards that present everyday social scenarios, asking friends to playfully debate who deserves the chocolate based on their contributions to shared moments and experiences.
Cadbury has unveiled the “Made to Share” range, twelve playful, limited-edition on-pack designs that are made to help shoppers & choco-lovers celebrate kindness and drive connection, providing an easy and light-hearted way to spread positivity and recognition for loved ones and life’s everyday tasks.
The billboard features the Cadbury purple background with the tagline written in Arabic, “Divide it...it becomes better,” and the chocolate bars with front-of-pack designs pose questions such as, “Who did the shop?” “Who drove?” “Who booked the cinema?” using witty chunk divisions to acknowledge the different roles people play in everyday situations, determining who gets the biggest share of the chocolate.
Although the campaign was first rolled out in the UK and the physical product was initially UK-centric, it gained global visibility through social media, shares, and press coverage in markets such as India, South Africa, the UAE, Egypt, and other countries. The campaign will also appear on VOD, social media, YouTube, and OOH.
To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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