INSITE OOH Media Platform

Following the ValU & Eissa El Wazzan campaign a few months ago, ValU has reemerged in the OOH spaces with an enticing offer, showcasing its striking display in a prominent digital billboard.

The campaign features eye-catching visuals strategically positioned above the city's busiest thoroughfares, ensuring maximum visibility to vehicular and pedestrian traffic.

The campaign prominently displays the ValU* logo in white alongside an inviting sofa image that effectively communicates comfort and style. The clear, bold branding makes the advertisement easily recognizable. The main visual appeal shows a plush, modern living room set—a deep green velvet sofa flanked by beige armchairs. The advertisement's key promotional message is clearly segmented into a large offer: "اشترى اللي نفسك فيه من مول مصر وسيتي سنتر ألماظة والمعادي والاسكندرية فقط" (Buy what you want from Mall of Egypt and City Centre Almaza, Maadi, and Alexandria only), followed by the specific financing deal: "0% فوائد على 12 شهرًا" (0% interest over 12 months), with the "0%" highlighted for maximum impact. 

The screen effectively combines a bold color, a relevant image, and a concise financial offer, while also specifying the limited locations for the deal.

ValU's campaign showcases a thoughtful mix of strategic placement, eye-catching visuals, and digital innovation. By utilizing DOOH advertising in a busy area, ValU effectively shares its brand message with a broad and diverse audience, highlighting the lasting impact of well-implemented outdoor advertising in a world that's increasingly digital. 

To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai