INSITE OOH Media Platform

Just three months after their last appearance, GFS Developments is back on the UAE's OOH scene, and they’ve brought out the heavy hitters. The trusted Dubai developer, known for crafting high-quality, sustainable communities, has launched a massive new campaign that screams confidence. This time, GFS Developments enlisted Bollywood royalty, tapping the legendary Sanjay Dutt and superstar Tamannaah Bhatia to be the faces of their brand, making a powerful statement about their ambition and reliability in the UAE market.

The creative direction is a masterclass in blending star power with a direct sales pitch. Visually, the campaign is impossible to ignore, using a dominant, fiery red that blankets the entire billboard, ensuring all eyes are immediately drawn to the GFS name. On this bold canvas, Sanjay Dutt and Tamannaah Bhatia are presented as the personal guarantors of the brand’s core promise: "DELIVERING EXCELLENCE." This isn't just a celebrity endorsement; it's a strategic move to build instant trust and associate the brand with the proven success and charisma of its ambassadors.

The campaign cleverly balances this high-level branding with hard, practical offers, clearly advertising a "3 YEARS POST HANDOVER PAYMENT PLAN" and listing a portfolio of "UPCOMING PROJECTS IN" key areas like Dubai South and JVC. It's a powerful two-pronged attack, using star power to capture aspiration while using clear, tangible benefits to convert interest into action.

The campaign has been seen in the third week of October on hoarding boards, lampposts, and megacom.