INSITE OOH Media Platform

New outdoor Hepta 2: The Last Debate billboards color the city of Cairo with rich images and a line-up of Egypt's largest stars, Menna Shalaby and Karim Fahmy, simultaneously engaging passersby. 

The campaign posters take a minimalist but emotive approach, through a subtle visual showcasing the film characters against constructed compositions in warm and cool color temperatures that recall passion and tension. Blue-red gradient coloring adds a dramatic contrast to the themes of heartbreak and love, a signature of Hepta's storytelling.

The billboard wisely makes the most of the strength of its ensemble cast. Having Menna Shalaby up top center, surrounded by other cast members including but not limited to Karim Fahmy, Mohamed Mamdouh, Hassan Malek, Gihan El Shamashergy, Karim Kassem, Salma Abu Deif and Mayan ElSayed. The setup gives each actor visual prominence without sacrificing the cohesive look.

Using the faces of the stars prominently rather than a design dominant one assures immediate identification by the audience, stimulating immediate excitement among followers of the original Hepta film and Egyptian cinema lovers in general. 

The campaign's aesthetic balance between art and readability is strong. The sharp background brings out the cast and title so that from a distance, it reads at once for both pedestrians and motorists. Gradient lighting and soft shadows provide a cinematic depth to it that rises above the typical movie poster.

Besides the campaign's strategic placement in strategic Cairo locations, it also helps generate anticipation for release of the film. Production and distribution logo integration privately conveys the quality production and credibility of the film. 

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.