INSITE OOH Media Platform

With a screen-dominating elegance that stops traffic along Sheikh Zayed Road, Fendi’s Fall/Winter 2025 campaign brings the drama to Dubai’s digital billboards. After their previous OOH ad, this billboard campaign visuals strike a classy and cinematic tone that is all-too-powerful, and deeply Roman.

Set against a sepia-toned, retro-modern interior, the campaign features a tableau of poised women dressed in Fendi’s newest silhouettes; structured, confident, and intentionally luxurious. The contrast between the campaign’s visual nostalgia and Silvia Venturini Fendi’s own assertion that there’s “absolutely nothing nostalgic” about the FW25 collection creates a kind of fashion paradox.

Displayed in high-resolution across key digital screens, the Arabic typography sits bold beneath the iconic pink FENDI logo, drawing attention to the brand’s regional fluency and global authority. The execution is both clean and theatrical, mirroring the ethos of the collection, which Fendi described as a celebration of “flashback and fast forward”, a clever nod to the brand’s historic FF monogram, now reimagined for its 100-year milestone.

This fashion wear campaign is more than just clothing on a billboard. It's part of a bigger, richly layered narrative. That cultural investment is echoed in the imperial quality of the imagery, where every pose, silhouette, and gaze feels like a reference to Rome itself. The Dubai installation neatly falls into this heritage-meets-modernity ethos. Placed on high-traffic zones with uninterrupted sky backdrops, the digital screens optimize the campaign's warm color palette, lush textures, and vintage lighting, offering passersby not just a fashion ad, but a piece of atmospheric storytelling. The result? A Roman fashion film paused mid-frame and blown up to highway scale. 

Fendi’s campaign hit Dubai’s digital screens in the third week of October.