INSITE OOH Media Platform

In Cairo's boulevards lined by palms, a powerful real estate campaign has been felt behind the scenes. Hills Developments and Protection Real Estate Development have joined forces in joint billboard launch with the shared slogan: "Together: turning dreams into realities.". By aligning two giant developers in their respective fields under one message, Together: turning dreams into realities, the campaign positions the collaboration as more than a joint venture. It becomes a shared commitment to building futures with real estate and construction going hand in hand.

Visually, the ad from INTRO Group and Protection Group takes a minimalist, architectural tone. Jarring white backgrounds are contrasted with computer graphics of the new development to rise, edged by contemporary façades and limited shadowing. Hills' plain navy logo and Protection's red square icon are given level visual ground, conveying cooperation over hierarchy. The contact number 15808 is positioned below immediately, signaling direct call-to-action ease for likely buyers.

The copy is brief but careful. The word "Together" is huge in serif lettering, both as a call to oneness and as a symbol for the union itself. The entire phrase, "turning dreams into realities," grounds the campaign in a customer-driven story, home turf in real estate storytelling but taken up here by its urbane visual execution.

Distributionally, the campaign maintains strong presence in different formats (bridge billboards, stacked roadside pillars, and horizontal-wide-format executions). The design repetition and layout build recognition, and elicit reliability indirectly, a valuable currency in Egypt's real estate market.

To learn more about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH)—the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.