INSITE OOH Media Platform

This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for September 2025, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Fifteen out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns.

Noteworthy Changes

The Top Campaign report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for September 2025, highlighting visibility scores, sectoral distribution, and ad face classification.

In terms of sectoral distribution, Real Estate continues to lead the outdoor advertising landscape with 10,344 ad faces, representing approximately 62.5% of the total. This dominant share underscores the sector’s consistent investment in visibility and its ongoing competition to capture market attention.

Following at a considerable distance, FMCG takes second place with 1,151 ad faces (7.0%), while Telecommunications ranks third with 1,122 (6.8%), reflecting strong brand activity in everyday consumer engagement and digital connectivity.

Other notable contributors include Automotive with 729 ad faces (4.4%), Healthcare with 581 (3.5%), and Finance & Investment with 431 (2.6%), each maintaining a steady presence across Cairo’s outdoor network.

The Foodservice sector records 350 ad faces (2.1%), supported by visible campaigns from dining chains and beverage brands. Meanwhile, Arts & Media (282 / 1.7%) and Consumer Electronics (273 / 1.6%) continue to secure attention through creative and lifestyle-oriented visuals. Hospitality (260 / 1.6%) and Business Services (254 / 1.5%) also show measurable activity, promoting leisure and professional experiences.

Smaller but still significant segments include Media & Broadcasting (167 / 1.0%), Industrial & Technical Supplies (152 / 0.9%), Retail (134 / 0.8%), and Clothing & Apparel (125 / 0.7%).

Finally, the Other category, with 553 ad faces (3.3%), illustrates the growing diversification of advertisers entering the OOH space, though the data ultimately reaffirms Real Estate’s overwhelming dominance across the market.

Top 5 Campaigns 

1- Jiwar (240 ad face)

The Jiwar Residence Community campaign by Concrete Developments has claimed first place in the Top Campaigns Race, featuring an impressive 240 ad faces across Cairo. With a message that feels personal and culturally rooted, the campaign stands out for its Arabic-driven communication—celebrating identity, tradition, and familiarity. Visually, it pairs a rich maroon backdrop with crisp white typography, reflecting both elegance and clarity. Through Jiwar’s OOH presence, Concrete masterfully blends modern branding with cultural authenticity, proving that true connection lies in speaking the language of home.

2- ALJAR (129 ad face)

ALJAR Development made a powerful debut in Cairo’s outdoor advertising scene with a campaign that blends digital and static formats to maximize visibility. Spanning 129 ad faces across Greater Cairo’s key highways and intersections, the campaign firmly establishes ALJAR’s presence in the real estate landscape.

Carrying the slogan “Power of Distinction,” the campaign projects confidence and sophistication. Its clean visuals — featuring bold red typography, crisp white backgrounds, and arched frames inspired by architectural design — strike the perfect balance between elegance and impact. By securing premium placements and delivering a clear, memorable message, ALJAR effectively positions itself as a distinguished and ambitious new name in Egypt’s real estate sector.

3- ONE OF ONE (125 ad face)

East Cairo’s billboards have caught attention with a mysterious “One / One” message, sparking curiosity about an upcoming project. The OOH teaser campaign, spread across 125 ad faces, uses minimalistic visuals and earthy tones to create a premium, grounded aesthetic.

Each creative carries subtle symbolism — from a single water droplet to stacked stones — paired with phrases like “every drop is One / One” and “every stone is One / One.” These lines highlight the ideas of uniqueness and individuality, appealing to an audience that values exclusivity and authenticity.

With the website and hotline neatly placed as a call to action, the campaign effectively builds intrigue while positioning the mysterious brand as refined, elegant, and ready to make a statement.

4- ELITE DEVELOPMENTS (96 ad face)

Elite Developments has made a memorable mark on Cairo’s streets with a thought-provoking OOH campaign that celebrates individuality and distinction. Displayed across 96 ad faces, the campaign pairs a striking visual design — featuring dark shadows, a staircase, and bold red tones — with a clever Arabic slogan meaning “Names can be many, but your face is yours alone.”

This creative message highlights the brand’s association with uniqueness and refined living, positioning its developments as exclusive and personal. By combining simplicity, emotional depth, and premium aesthetics, Elite Developments successfully captures attention and reinforces its image as a modern, high-end real estate player that values individuality above all.

5- TEN ISLANDS NORTH COAST (90 ad face) 

Al Ahly Sabbour has returned to the North Coast with a refreshing new OOH campaign for its project Ten Islands, displayed across 90 ad faces. Shifting from the modern sophistication of the Youd Ras El Hekma campaign, this new wave embraces the playful, carefree energy of summer.

Featuring bright visuals of colorful inflatable rings and the tagline “Own the Beach,” the campaign captures the essence of seaside living and exclusivity. It also spotlights Al Ahly Sabbour’s collaboration with Reedy Group, merging innovation and expertise to present a premium coastal experience. With minimal design, clever messaging, and wide exposure, Ten Islands reflects the joyful spirit of summer while reinforcing Al Ahly Sabbour’s position as a developer that perfectly balances lifestyle and luxury.

For a more in-depth analysis of Sep 2025's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.