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Merging grooming confidence with football excitement, after the last appearance of the two Unilever brands, Clear Men and Rexona, have launched a sports-driven reward campaign throughout Cairo that gives fans the chance to win a trip to Morocco for the Africa Cup of Nations 2025,  just by purchasing their go-to products.

The campaign urging consumers to buy specific Unilever men’s products (Clear Men shampoo and Rexona deodorant) for a chance to buy, participate, and win a trip to attend AFCON 2025 matches in Morocco, which it’s a purchase-and-win promotion that connects cosmetics & personal care with sports excitement, appealing especially to male consumers and football fans. 

The billboard uses blue tones symbolizing freshness, masculinity, and trust. Features the two hero products, Clear Men Anti-Dandruff Shampoo & Rexona Men Deodorant, the 3-step visual guide that shows how to participate: 1. Buy 2. Scratch 3. Win, and the large Arabic tagline that says, “Everyone’s a winner,  a chance to travel to watch the Africa Cup of Nations Morocco 25 match,” showing Clear and Rexona as official sponsors.

The strategy is targeting football enthusiasts and grooming-conscious consumers to strengthen Unilever's association with sports and masculinity, and boost the brand’s product sales through incentive-based promotion before AFCON 2025.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.