OOH Campaign: Lamar Pays Attention to Every Detail in Your Life
Since Aug 2025, Lamar, the prominent Egyptian dairy producer in the food & beverage industry, has unveiled a fresh OOH campaign across Cairo, showcasing the whole range of natural milk. The campaign simply emphasizes the emotional connection that Lamar had made over product features.
The billboard features a genuine moment between a mother and daughter engaged in cooking together, which mirrors real Egyptian family life, along with the warm, natural lighting and wooden kitchen backdrop, creating an atmosphere of home comfort and tradition. In addition, Lamar's product diversity, with six distinct varieties displayed in modern Tetra Pak cartons, and each variant uses distinct colors (purple, blue, red, green, yellow) for easy identification, alongside the Arabic slogan that says, “The Closest One to You,” which positions Lamar as a person in your life, like a close friend or a family member, and it’s more than just a milk.
The Egyptian dairy market is highly competitive, with both local and international brands vying for consumer attention, and Lamar's approach differentiates itself by not mentioning vitamins, calcium, or even protein, just an emotional connection. Besides, the visuals are genuinely Egyptian, not adapted from any international campaigns, and Lamar's inclusive milk product range is for every family member and need.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Lamar campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
