KFC Brings Fire to UAE's Outdoor Billboards with New Fiery Twister
Across major UAE highways, KFC rolls out a striking outdoor advertising campaign that puts its new “Fiery Twister” front and center.
A UAE-wide buzz was generated thanks to the bold new out-of-home advertising campaign promoting the new Fiery Twister. Strong product shots of the spicy, crispy sandwich are placed front and center dripping-with-savory-flavor, alongside flame-design typography that makes an instant impact.
Following their prior brightly lit campaign, the new showcase features a dark background, allowing the sandwich to be the hero, with a stand-out price point of AED 11 placed right next to the new Fiery Twister, placing it within reach of many.
In an ever-busy QSR marketplace to compete in, KFC reiterates its position by combining bold imagery and a bold message, leaving a hot impression on passersby.
The campaign took off on Dubai’s Uni-Poles, Mega Coms and Lampposts in the third week of October.
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