INSITE OOH Media Platform

Following its latest appearance in July 2025, Tanishq has shone with a radiant outdoor advertising campaign throughout Dubai & Sharjah. Tanishq is a premium Indian jewelry brand owned by the Tata Group and one of India’s largest and most respected business conglomerates. The campaign celebrates timeless craftsmanship and the joy of every season, connecting heritage with modern sophistication.

The Billboard displays two elegantly dressed women wearing traditional clothes and jewelry, walking together with warm smiles, which symbolize celebration, bonding, and cultural elegance. Along with a deep maroon and gold-toned background behind the two women to evoke festivity, luxury, and timeless class, this aligns with Tanishq’s brand image of sophisticated elegance and grandeur. 

The bilingual-text slogan on the billboard, “Crafted to shine through every season,” “صممت لتتألقي فيكل موسم” conveys flexibility and enduring charm, as it’s suitable for any occasion, from festivals and celebrations to every stage of life. Including the brand’s name, “Tanishq,” enhances the brand’s identity, and the Arabic written line, “منتج من شركة تاتا”, this sentence builds trust and credibility, highlighting quality, ethical sourcing, and corporate integrity, core Tata values.

The campaign positions the jewelry brand as a bridge between timeless Indian craftsmanship and modern global sophistication. In addition, it reinforces Tanishq’s identity as a Tata-backed brand that celebrates tradition with contemporary grace, shining through every season and every culture. The campaign appeared in the second week of October on digital screens & uni-poles.