INSITE OOH Media Platform

A powerful player has made a grand return to Cairo's real estate scene, blanketing the city's billboards with a major new outdoor advertising campaign, its first since last October. Elite Development, a formidable alliance formed by industry giants Mansi Group, Marakez, and Al Bashayer, has officially launched its flagship project, Majan. This debut campaign introduces the ambitious 17-feddan mixed-use development located in the heart of Hadayek October. Majan is set to redefine the landscape of West Cairo, offering a balanced mix of commercial, administrative, and medical units designed to create an integrated and modern community. This isn't just another project; it's the bold opening statement from a developer poised to make a significant impact.

The campaign's visual strategy is a masterful exercise in storytelling, presenting two distinct yet complementary narratives across its billboards. One set of visuals delves into history and heritage, featuring portraits that evoke a sense of timeless luxury and deep-rooted tradition. This is paired with elegant, classical Arabic calligraphy for the project's name, "Majan" set against a dark, premium color palette.

The other set of visuals leaps into the future, showcasing stunning architectural renderings of the project itself, a modern oasis with sleek designs and lush green spaces. This duality is brilliant; it positions Majan as a project that respects the past while building for the future. The message is clear: this is a place where heritage meets innovation. The ads are anchored with a compelling offer of 0% down payment over 10 years and a clear hotline, making a powerful call to action to a city watching a new legacy being built.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.