Spotted on UAE Roads: Rahaf Alharbi Unveils the New Trendyol Collection
The season's new mood has officially landed on the billboards of the UAE. Turkish fashion powerhouse Trendyol is making a major comeback to the outdoor advertising world, marking their first significant appearance since their Ramadan campaign.This time, they've unveiled their latest collection, a curated selection of styles fronted by the influential fashion icon Rahaf Alharbi. The campaign feels less like an advertisement and more like a bold style declaration, signaling to everyone on the road that the new trend of the season has arrived, and it's chic, confident, and utterly captivating.
The entire campaign breathes an air of effortless sophistication. The billboards are washed in a warm, earthy palette of terracotta and muted browns, creating a rich backdrop that lets the fashion do the talking. The creative direction is elegant and minimalist, focusing on Rahaf Alharbi, who embodies the modern, stylish woman the collection is designed for. The Arabic copy is beautifully direct, stating "This is the Trendyol Collection," meaning "The Trend of the Season." It's a confident, assertive message.
The clean layout, prominent logo, and the subtle inclusion of the Tabby payment option all work together to create a visual experience that is both aspirational and accessible, perfectly capturing the brand's premium yet attainable appeal.
The campaign has been seen in the second week of October on hoardings and digital screens.
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