INSITE OOH Media Platform

Etihad Airways has taken UAE's outdoor scenery to the next level with its latest billboard campaign for direct flights to Hanoi, Sumatra and Shanghai. 

Following their prior campaign, the new billboard presents a breathtaking view of Hanoi, beautiful waves from Sumatra and stunning Shanghai lights. The first visual features emerald green waters surrounded by dramatic limestone cliffs, with traditional Vietnamese junks with red sails moving serenely across the surface. The image instantly evokes peaceful exploration and timeless beauty while noting “Step into the timeless charm of Hanoi.”

The second showcases Sumatra’s crystal blue waves awaiting one’s next adventure alongside the tagline “Ride epic waves at Sumatra.” Lastly, Shanghai's majestic lights light up Dubai’s billboards as well with the tagline “Stroll through Shanghai’s bright lanterns.” By choosing these specific scenes, Etihad is now able to tap into the emotional appeal of discovery. The images themselves are nearly cinematic in nature, lush but natural, in a manner that allows passersby to imagine themselves in that serene setting. 

Each ad space notes when travelers can now travel via direct flights to each of these destinations, weather to Sumatra starting October 2nd, or Hanoi starting November 2nd, or Shanghai starting November 3rd.  The campaign taglines are not just launching new routes, but inviting people to explore cultures that are steeped in history and sophistication. 

The campaign stretches Etihad's brand theme line, "Beyond Borders," which reflects not just geographical scope but emotional and cultural connection as well. The campaign emphasizes the airline's role as a bridge between worlds and encourages people to travel to places that open up the visitor's mind. 

Etihad's newest billboard campaign succeeds in turning an outdoor advertisement into a gateway to another world. The campaign took off on Dubai’s digital screens in the second week of October.