Banque Misr Raises Audience Awareness Against Phishing on Billboards
Banque Misr launches a new outdoor initiative in Cairo that aims to raise public awareness about the dangers of electronic phishing.
As internet fraud increases, the Banque Misr decided to deliver an uncomplicated message to everyday Egyptians via billboards on crowded streets, instructing them on how to spot phony links and imitation messages. The creative angle is simple and poignant, designed to catch people off guard and deliver an immediate warning to pedestrians.
The billboards host a woman with a surprised look on her face while looking at her phone. This is a universally relatable moment that captures the shock and surprise of many who find out that they have been caught in an online trap. Next to her is a mock text message notification noting "Scam Link," immediately creating the atmosphere of threat. The headline reads "Don't Click," and "This is electronic fraud" following it. Underneath is the text that translates to "It's your responsibility… spread awareness," the latter emphasizes the central message of keeping elders aware as they are most susceptible to digital threats. The call to action "Hide your information… Secure your accounts" is also noted.
On a visual level, the campaign is dramatic and effective. The application of the red color palette recalls a warning sign vivid from a distance, conveying urgency without resorting to elaborate imagery. The expression of shock on the woman’s face increases emotional engagement, and the warning becomes easier to recall.
The message's design using SMS format is especially bright as it mimics the very medium through which phishing scams are normally delivered, increasing the situation's immediate recognizability for banking users who have likely gotten similar messages themselves. This creative technique takes an intangible cybercrime concept and transforms it into an instant, universal threat that registers as close and tangible.
Overall, this campaign is noteworthy for its timeliness, social responsiveness, and responsibility. It cleverly transforms a sophisticated online threat into a comprehensible public warning and creates mutual awareness. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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