Al Oula Developments’ Branding OOH Campaign in West Cairo
In a bold effort to enhance brand recall, Al Oula Developments takes center stage with a branding campaign that shifts the focus from projects to purpose. The real estate developer unveils a new visual identity that conveys confidence, direction, and trust, reinforcing the brand's essence.
The smooth gradient transitions from blue, which symbolizes trust, stability, and professionalism, to red, representing energy, ambition, and passion, which reflects a harmonious balance between security and innovation. The minimalist design features lots of open space, emphasizing the brand name and message to enhance brand recognition. All alongside the developer’s logo, “Al Oula Developments,” is prominently centered, reinforcing the brand’s identity and its hotline. At the very bottom of Al Oula’s billboard, there’s a line listing several locations or project zones. This line shows Al Oula’s wide geographic footprint in Egypt’s major suburban development zones, particularly the West Cairo area, as it shows that they’re not new entrants, but established developers with multiple active communities.
The billboard functions as a corporate branding campaign rather than a project ad, reinforcing Al Oula Developments’ identity as a visionary leader in West Cairo’s real estate market. It emphasizes trust, innovation, and scale, focusing on brand recall and positioning Al Oula as a mature name shaping Egypt’s urban future.
To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
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