Abu Auf Serves Up Energy and Familiar Charm on Cairo’s Billboards
Cairo's cityscape is once again bathed in the unmistakable green of Abu Auf, Egypt's best premium coffee, nuts, and wholesome snack brand.
The billboard, designed in Abu Auf’s signature shade of green, proudly reads “We own the good mood.” It’s a simple yet clever line that taps into Egyptian slang and cultural nuances. The phrase instantly feels familiar, friendly, and conversational, with a tone that mirrors how people naturally talk about coffee, energy, and good vibes in daily life.
In another version of the billboards, Abu Auf and OKKA collaborate to give the audience the chance to win a coffee maker when buying with 500 EGP or more.
By using such a playful turn of phrase, Abu Auf anchors itself not just as a consumer brand, but as a mood friend. It offers itself as a companion to people's everyday routines, whether it be a morning coffee, a lunchtime bite, or an oasis of calm amidst Cairo's busy lifestyle.
The graphic minimalism of the billboard is especially effective. The leaflet element that is subtly incorporated into the logo also helps to reinforce this organic, wholesome visual vocabulary.
This billboard is effective because it reveals so much with so few words. It relies neither on product photography nor on a lot of copy; it uses tone and conciseness to convey personality.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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