INSITE OOH Media Platform

Chevrolet Egypt is back on Cairo billboards with a retro look that continues to highlight the brand's approachable, lifestyle-oriented positioning.

Featuring popular Egyptian comedians Mostafa Khater and Hesham Maged, the campaign once more focuses on humor, warmth, and common human experience, demonstrating that Chevrolet's communications approach is as much about humans as it is about vehicles.

Following Chevrolet's prior appearence, the new billboards, now erected along Cairo's highways, show the new Chevrolet Optra in an energetic nighttime setting. A red Optra takes center stage amidst a sexy cityscape, symbolizing energy, modernity, and motion. The comedy duo is seated inside the car, both smiling in their chat, freezing a spontaneous moment that is real and not staged, radiating comfort and friendship.

One of the key lines of copy, which is written in Arabic, emphasizes the car's cruise control system, targeting utilitarian drivers who are practical and value convenience and comfort in everyday driving. The billboard also shows a clear price point, starting at 744,900 EGP and above, positioning the Optra as a wise, value-for-money option for budget-conscious, mid-level buyers who need a combination of trust and value.

Chevrolet’s recurring campaign works to double down on familiarity, keeping the tale and building recall effortlessly.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.