Egyptian telecom WE continues the World Cup trend with a new unique OOH campaign that is a sequel to their TV commercial. The theme of the campaign is presented through the slogan “One team follows the other”. The ads show the stars of Egypt’s National Team from the 90’s, such as Shobier, giving tips and tricks to Egypt’s present team. The ad is sentimental, though handled in a sarcastic tone. The campaign started during the second half of June and uses large uni-poles, double-decker poles, gate combinations, billboards, and mega signs in various locations across Greater Cairo.
