Life, in Motion: Kendall Jenner Stars in Prada F/W 25 ‘Motion Pictures’ Campaign on Dubai’s OOH
The Italian luxury fashion house, Prada, is taking Dubai's outdoor advertising scene by storm with its fresh Prada Fall/Winter 2025 collection campaign, starring the beloved American model, Kendall Jenner. After their last appearance in June 2025, the brand once again captivates the audience with an alluring, attractive, yet mysterious display.
The campaign captures the intensity of dynamic life in motion, which is a concept that reflects elegance as an evolving, living state, not just a posed moment. In addition, it is more about authenticity, energy, and presence, showing Kendall Jenner and other models as they move, think, and exist within Prada’s world.
The visuals rely on a striking black-and-white palette, conveying timelessness and quiet confidence, a hallmark of Prada’s aesthetic that emphasizes modern luxury without excess. Moreover, the billboard includes Prada’s identity in sleek Arabic and black-serif English typography, emphasizing the brand’s international presence, especially in the Middle East. Against a clean white backdrop with neutral tones, it features Kendall Jenner, Julia Nobis, Cirillo, and Serkan Deniz in simple yet structured clothing.
The strategy of Prada’s campaign focuses not just on selling a collection but more on cementing Prada’s voice: intelligent, timeless, culturally aware, and emotionally resonant. The campaign appeared on Dubai’s Unipole billboards during the second week of October.
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