INSITE OOH Media Platform

Porto Sokhna’s Polotano is taking over the OOH scene with visuals that perfectly capture the essence of lush, laid-back living. The new campaign paints a picture of elevated leisure, where panoramic sea views and modern design meet in perfect harmony.

Following its previous campaign that introduced Polotano as Porto Sokhna’s newest phase, Amer Group continues to build momentum with this fresh wave of billboards. The visuals spotlight the development’s prime location at the peak of Porto Sokhna’s mountains, offering an exclusive vantage point that blends serenity, sophistication, and seaside charm.

The campaign’s creative direction uses bold blues and vibrant reds to mirror the coastal energy of Sokhna, instantly transporting viewers to a resort-inspired lifestyle. It’s a smart play that balances aspiration with accessibility, making the dream of owning a seaside home feel within reach.

With down payments starting from ten percent and installments extending up to six years, Amer Group reinforces its promise of luxury that’s both attainable and enduring. This campaign isn’t just promoting property—it’s selling a lifestyle that celebrates Egypt’s coastline in its most elevated form.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.