Real estate developer Palm Hills has started to evolve the OOH campaign for their latest project Badya. Following the presentation of the project last month, that focused on abstract artwork, the new ads present more life-engaging images and emphasize the slogan “Where life imitates art”. The campaign upgrade started to spread after mid-June and can be seen on large and x-large uni-poles, and double-decker poles, mega signs, gates and serials across the Greater Cairo.
