Billboards Turn into Beacons of Empowerment with We Convention’s 2025 Campaign
UAE's streets are now adorned with eye-catching billboards announcing the arrival of We Convention 2025, the Women's Empowerment Convention on November 1–2, 2025.
The We Convention's outdoor presence is striking, immediately catching attention with its vibrant magenta background and strong cast of motivational female leaders. The high contrast visual and clean, modern font all contribute to maximizing readability even from afar, while also bridging the UAE's multicultural market with the bilingual copy.
Center stage, the billboard proudly displays a formidable array of speakers including Amira Sajwani, Candace Bushnell, Anna Wintour, Mila Smart Semeshkina, and Joelle Mardinian. Each of their faces has been placed with precision, creating a cohesive visual representation of diversity, influence, and success. Their determined faces and businesslike stances convey empowerment, motivation, and success, all elements of the convention theme.
The name "WE CONVENTION – Women's Empowerment Convention" immediately explains the event, as well as the date location "1–2 November, 2025," enabling quick identification for passersby. In addition, having leading supporting brands like Orlov Monte Carlo, R·Evolution, and Lectera assist in legitimizing credibility and standing of the event.
What makes this campaign most impactful is its simplicity and aspirational tone. Rather than filling the design with too much text or imagery, it conveys its message through strong faces and bold layout.
This outdoor campaign took place upon UAE’s hoarding billboards in the second week of October.
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