Takmeel’s Divine Al Barari Sets a New Standard for ‘Complete Living’ on Dubai’s Roads
Takmeel’s Divine Al Barari campaign has made its way across Dubai’s highways, reintroducing the development with a focus on calmness, craftsmanship, and space. It’s the brand’s first outdoor appearance since August, and this time, it’s less about selling and more about showing how serenity can look in steel and glass.
The visuals are simple and clean. A soft-toned image of the project sits against a muted background, with the text “Crafted for Complete Living” written in both English and Arabic. The palette leans on natural shades of greens, creams, and soft greys, echoing the project’s connection to nature. Nothing loud, just a sense of quiet refinement.
Each detail on the billboard feels intentional: the placement of the logo, the way the light hits the architecture, even the typography feels like it’s been chosen to reflect balance. The overall effect is less of an advertisement and more of an invitation to slow down, breathe, and imagine life inside something built with care.
The campaign has been seen on hoarding boards all over the UAE.
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