there. Unveils an Unmatched Living Experience on Greater Cairo's Billboards
LMD once again captures Cairo’s attention with the next chapter of its “there.” narrative. After first introducing the concept as a refreshing workspace destination in New Cairo, the developer now expands its vision through a vibrant new OOH campaign that invites people to “work there.” and “shop & dine there.”
The visuals speak volumes through their clean design and bold color palette, transforming simplicity into sophistication. Each billboard spotlights a different facet of the experience — from modern offices to buzzing retail and dining scenes — positioning “there.” as a fully realized destination that seamlessly blends productivity with pleasure.
This phase of the campaign masterfully reinforces LMD’s ability to build lifestyle ecosystems rather than just developments. By promoting versatility and connection, “there.” evolves into more than a place to work — it becomes a hub for collaboration, leisure, and urban culture.
With this rollout, LMD continues to prove its mastery in communicating through minimal yet powerful visuals, reaffirming its place as one of Egypt’s most forward-thinking developers shaping the future of mixed-use living in New Cairo.
Inquiring more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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