Adidas Brings Adizero EVO SL to Dubai’s Digital Billboards with Urban Edge
Adidas takes over Dubai’s skyline once again with a bold new digital out-of-home campaign, spotlighting the Adizero EVO SL. Exclusively showcased on digital screens, the visuals exude a sleek, street-inspired energy that mirrors the city’s pulse and fashion-forward attitude.
Following the success of its “You Got This” campaign featuring Lamine Yamal, Adidas shifts the spotlight to innovation and style with the Adizero EVO SL — a feather-light, performance-crafted sneaker that bridges athletic excellence with urban chic.
The creative showcases a confident figure in full Adidas gear, set against a dynamic cityscape that amplifies the shoe’s aerodynamic design. With its clean aesthetic and minimal copy, the campaign masterfully lets the product speak for itself — a visual statement of speed, confidence, and precision.
Through Dubai’s most premium digital platforms, Adidas reinforces its dominance as a global trendsetter, blending sport, fashion, and street culture into a seamless visual experience that captures the essence of modern movement.
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