INSITE OOH Media Platform

For the very first time, Bokra has stepped into the outdoor scene with a bold and refreshing campaign that perfectly mirrors its vision of financial empowerment. The message is clear and inspiring: saving is not just about today, it’s about shaping a better tomorrow.

The campaign’s creative direction captures attention with a simple yet powerful design. A hand holding a smartphone takes center stage, showcasing the Bokra app interface against a bright turquoise background. The composition speaks of modernity, trust, and ease of use, inviting people to take charge of their financial future with just a few taps.

What makes this launch stand out is its focus on accessibility. By displaying all major app store icons, Bokra makes it clear that its platform is for everyone, everywhere. The call to action is direct and motivating, encouraging users to download the app immediately and start saving smarter.

Bokra’s first OOH campaign is more than an introduction. It’s a confident move that sets the tone for a new era of smart saving in Egypt. Through its simplicity and clarity, the brand sends a strong message: the future begins with what you do today.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.