“Buy It Now, Pay It Later” Klivvr's Streetwise Campaign Gets Personal
In the streets of Cairo, several figures on a billboard are holding their phone up as if they just unlocked a secret, and the secret happens to be the financial tool Klivvr. They're asking you to "Buy what you actually want… and deal with the payment later." That's the tone of Klivvr's latest OOH release across Egypt’s billboards, another aggressive foray by Orascom Financial Holding into lifestyle-driven fintech, similar to its last campaign.
The campaign's design relies heavily on relatability, basing its messaging in the everyday moments where financial freedom has the most impact. Whether a bride and groom beaming in their wedding garb, a young woman on a track during the post-exercise glow, or a man putting groceries into his trunk, Klivvr isn't so much selling you an app as it's selling you back your choices. Across all creatives, the main message is displayed boldly in spoken Arabic: "Buy what you want, pay later."
This CTA isn’t aspirational in the glossy, unattainable sense; it’s cheeky, direct, and very real. It fits snugly with Klivvr’s brand name placement, a clean, minimal logotype in white against deep blue. In some placements, you’ll see a zoomed-in phone screen showing a real UI shot from the app itself, offering a visual cue that this isn’t just talk: it’s a live, working tool.
Also interesting? The creative direction allows for Arabic and English to sit side-by-side without it feeling forced. The tagline “It's your money” anchors the emotional tone of the visual, reminding users of control and autonomy. The use of high-contrast color blocking (navy blue with white or neon accents) also causes Klivvr to stand out in a sea of usually pastel or grayscale fintech competition. The visual balance between humans, app interface, and copy is tight, intentional, and self-aware.
The ad is from Downtown billboards to 6th of October bridges and all the way out to New Cairo and Zayed, dominating key city arteries with a mix of static formats. A clever rotation between character-driven visuals and straightforward product shots, creating both emotional affinity and functional knowledge depending on the touchpoint.
Klivvr's campaign does not try to over-educate or complicate, a curse that haunts most of the tech-adjacent brands on billboards. Instead, it talks to basic emotions: wanting something, maybe not being able to afford it right away, but still doing yes to oneself. The campaign is at the intersection of humor, lifestyle, and accessibility without preaching financial caution or drowning users in fintech jargon. It's a narrative of individuals already having experiences—weddings, workouts, groceries—and also tacitly presents Klivvr as the solution without any issues.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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