Lighting The Path to History: Mansour Celebrates the Partnership of Grand Egyptian Museum
A new light is shining across Cairo’s billboards, and it comes from Mansour Group’s latest OOH campaign. the brand returns with a message that celebrates Egypt’s heritage and future. Mansour proudly steps in as the official partner for the grand opening of the Grand Egyptian Museum (GEM) on November 1st.
The visual concept is both powerful and poetic. A young woman holds a lantern, illuminating ancient inscriptions that reveal the Mansour logo. The scene connects the richness of Egypt’s past with the ambition of its present, creating an emotional bridge between tradition and innovation. The light from the lantern symbolizes curiosity, hope, and progress, reflecting the brand’s forward-thinking spirit.
More than a corporate announcement, this campaign stands as a tribute to national pride and cultural revival. Mansour positions itself as a brand that supports Egypt’s journey toward global recognition through creativity and meaningful partnerships. With its refined aesthetic and purposeful storytelling, the campaign proves that when a brand aligns with culture, it can truly light the path toward history.
Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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