INSITE OOH Media Platform

Abu Dhabi Islamic Bank (ADIB) has launched a smashing out-of-home campaign in the second week of October, showcasing the power of strategic promotional partnerships through its collaboration with Binghatti for the innovative ADIB Ghina Savings Account. This campaign effectively communicates the bank's value proposition 

The screen represents a significant collaboration between ADIB and Binghatti for the Ghina savings account, creating a promotional presence that ensures maximum visibility in high-traffic areas, strategically positioned to capture attention throughout the day.

The advertisements leverage ADIB's distinctive branding alongside the prominent "SAVE MORE & WIN MORE WITH GHINA" slogan as a central message. 

The substantial promotional incentives are displayed prominently, highlighting attractive opportunities, including "4 kg GOLD" and "4 MILLION" in potential winnings, which creates immediate interest among passersby and effectively drives customer engagement with ADIB's innovative Ghina specialized account offerings.

The financial institution's latest promotional effort showcases its "GHINA", demonstrating how the bank is utilizing out-of-home advertising to create excitement around its savings accounts. with the call to action "Open a China Account..." suggesting specialized financial services tailored for specific customer needs. This targeted approach demonstrates ADIB's strategy to capture various market segments.

The campaign is impactful, with a strategic placement combined with clear branding visuals, ensuring the ADIB & Binghatti partnership message connects with viewers 

The campaign effectively strengthened the bank's presence while driving customer engagement with Ghina’s specialized account offerings. Creating a powerful brand presence that fortifies Abu Dhabi Islamic Bank as a leading Islamic financial institution.

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