One/One Developments Redefines Modern Living with Dual Launches in New Cairo and Sheikh Zayed
Gear up for One/One's thrilling campaign, the fresh entrant in Egypt's real estate market, which is going to energize the outdoor scene with an invigorated OOH drive across Cairo, as it unveils not one but two fresh projects, “One of One Grounds” and “BRIDGES”, bringing innovative vibes to shake up the industry, right after its teaser campaign in September 2025.
The project’s billboards have brilliantly displayed its unique lifestyle concept through the visuals. So the 'One of One Grounds' billboards feature a tennis player in motion, symbolizing the compound's energy and urban vibrancy with an earthy red background for movement and grounded tone. Another shows a woman in greenery, emphasizing the serene and elegant side of the lifestyle and contrasting urban energy with natural calm. Alongside the hotline and the tagline, “Textures of Life.”
Moving on to the “BRIDGES” ones, the campaign features four visuals: a book for self-connection, a luxury wristwatch for the connection to success, elegant hands for the connection to care, and a modern, artistic facade for the connection to place. These visuals powerfully reinforce the slogan, "All is connected," linking the project's Commercial, Administrative, and Medical spaces to an affluent lifestyle.
This campaign prioritizes brand-building and awareness, positioning One/One as a lifestyle-driven, design-forward developer, not just a real estate firm. By launching "Grounds" in New Cairo and "Bridges" in Sheikh Zayed, it signals expansion in Greater Cairo, targeting affluent professionals, families, design-conscious investors, and those seeking meaningful living beyond property ownership.
To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
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