Sequel to their previous campaign, Sephora Packed Dubai's streets with a new series of OOH ads for Sephora's new best skin ever product The out-of-home campaign is simple. Dominating the hoardings and screens with “new best skin ever,” long-wear coverage that improves the skin underneath, and stays fresh for up to 16 hours. challenges the very nature of the foundation. Other visual portraits model faces, command attention with breathtaking texture and tone. Elsewhere, other billboards showcased a more ephemeral burst of color with the Blush & Go product, celebrating the flush of glamour color The Best Skin Ever campaign cleverly acts as a magnetic pull, emphasizing the brand’s strategy that makeup should be an extension of your self-care ritual for a daily spectrum of radiance. proves that true perfection is about enhancement The advertisement highlights the foundation's wide shades, ensuring that every complexion can find its perfect match in the collection This campaign is strategically deployed across the busiest arteries, commanding attention with hoardings and massive lamppost billboards at prime junctions, complemented by dynamic screens that capture the eyes of those interested in beauty and fashion Enhance your D/OOH expertise with INSITEOPEDIA. This dedicated encyclopedia provides in-depth industry analysis, practical insights, and the latest strategies to keep you ahead of the OOH curve