INSITE OOH Media Platform

Cairo's streets are once again humming with car sophistication as Opel rolls out its latest outdoor campaign, premiering its 2026 lineup, the Opel Mokka, Grandland, and Corsa.

Conceptualized and produced by Mansour Automotive, the campaign makes a striking impression on premium billboard locations, using streamlined visuals and edgy communication that captures the attention of both pedestrians and online audiences. All of the billboards in the campaign follow a standard design, blending the aggressive styling of the cars with simple, modern backgrounds. The images feature each car model in a dramatic angle against a gradient sky-blue background, highlighting their individual personality. The Grandland, being the range's flagship, dominates the imagery with the hashtag #GoGrand, which denotes ambition and sophistication. Meanwhile, the Mokka is highlighted under #HeadTurner, emphasizing its sporty, urban style, and the Corsa under #YesOfCorsa, brings in a fun youthful energy to the mix.

This trio of taglines nicely divides the target market into luxury, urban, and young professional, while maintaining Opel's brand tone of innovation and confidence throughout. 

What stands out in the Opel billboards is how efficient and clear they are. Each ad includes crucial information like the car model, year, starting price, hotline, and Opel's co-branding with Mobil 1, all without incorporating any clutter or unnecessary information. Minimalist design ensures quick readability from a moving vehicle, the hallmark of great OOH communication. The gradient lighting and metallic colors give it a premium feel, and the cars appear futuristic and shiny in a manner that reflects Opel's innovative brand character.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.