INSITE OOH Media Platform

Synergy Films is back with its newest outdoor campaign for “Fiha Aih Yaeni”, a star-packed comedy drama that brings together Maged El Kedwany, Ghada Adel, Asmaa Galal, Mimi Gamal, Moustafa Gharieb, and Retal Abdelaziz. Following Synergy's May rollout, the studio returns with another billboard moment that celebrates nostalgia, family, and chaos, introducing "Fiha Aih Yaeni', the Egyptian kind we all relate to, and featuring all the well-loved celebrities!

The visuals capture the ensemble cast in what feels like a family portrait gone slightly off-script. Maged El Kedwany anchors the scene with his signature blend of bewilderment and warmth, while Ghada Adel adds the glamour and grace that perfectly contrasts Moustafa Gharieb’s comedic charm.  Asmaa Galal brings her effortless edge, Retal Abdelaziz embodies youthful energy, and the legendary Mimi Gamal ties it all together with that unmistakable matriarchal presence.

Visually, the campaign leans into warmth and familiarity. The backdrop of vintage green tones, soft shadows, and gold-embossed Arabic typography of the movie name ' Fiha Aih Yaeni' gives the billboard a lived-in aesthetic, like a moment frozen from an Egyptian living room. The styling and composition are deliberately cinematic yet intimate, letting facial expressions and eye contact do most of the storytelling.