Nissan Patrol Flexes Its Range on UAE Roads With Hoarding Series
Positioned on expansive hoardings between Dubai and Sharjah, automotive giant Nissan is taking its flagship Patrol range out for a drive; this time in UAE billboard form. Following their last OOH campaign in Dubai, this campaign's Arabic slogan "For every personality… a Patrol that fits" directly speaks to the car's versatile lifestyle appeal.
No matter whether your style tends towards more rough terrain, city sleek, or blacked-out Nismo swagger, the three models of Patrol shown (each of which is positioned facing forward in a forceful stance) are a visual metaphor for power, choice, and individuality. The English tagline, "FEEL NISMO, FEEL PATROL, FEEL ADVENTUROUS," complements the Arabic copy with a high-energy tone, calling for emotional engagement with the brand's adventurous legacy.
Visually, the hoardings take a clean yet attention-grabbing direction. A rising horizon bathes the road in a shallow gradient light, softly outlining the Dubai skyline. The three Patrols, Nismo, Platinum, and Titanium variants, stand foregrounded beneath cinematic lighting, with enough shadow to accentuate their grille detail and bulk.
The Nissan brand is prominently displayed in its new ring form on the left, with the leasing offer taking the right side of the layout: monthly rate of AED 4,999, with Arabic copy interspersed to make it readable to both English and Arabic-speaking commuters. The campaign is co-branded by AWRostamani Arabian Automobiles, the local distributor, to add more brand credibility and localization to the campaign.
Executed as large-format hoardings on busy corridors linking Dubai and Sharjah, the campaign relies on sheer size and repetition to plant its message. It's an old trick, but when done right, especially with car advertising, it delivers memorability and product recall through sheer visibility. Through its three-variant presentation, the campaign sets itself up for every kind of driver, from weekday executive to weekend sand dune adventurer. These are not static placements either. Against city-flanked backgrounds and light-perspective gimmickry designed to add depth and realism, the cars appear ready to drive off the hoarding and onto the highway.
The ad appears on the UAE’s hoardings in the first week of October.
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