Better House Developments keeps the OOH campaign for their brand-new project Sky Capital on the roads of Greater Cairo. Without changes to the previous campaign’s artwork, but translating the ad copy into English, the ads invite viewers to “Enjoy a new life” in their residential compound in the New Administrative Capital of Egypt. The outdoor campaign with English ad copy started to spread during the third week of June with uni-poles, double-decker poles, billboards, T-Poles, mega signs, gate combinations, and flags across the main districts of the city.
