INSITE OOH Media Platform

ALEXBANK continues its customer-focused marketing approach with this eye-catching DOOH campaign displayed across Cairo. The advertisement features a cheerful light pink background that immediately stands out against the urban landscape, drawing viewers' attention with its bold orange "21%" offer prominently displayed on the left side.

The creative approach showcases three individuals seated on colorful cubes, creating a sense of community and approachability that aligns with the bank's customer care message. This human element helps personalize what might otherwise be just another financial promotion.

The bilingual presentation, with both Arabic and English elements, demonstrates ALEXBANK's understanding of Cairo's diverse audience. The clear branding with "ALEXBANK Intesa Sanpaolo Group" reinforces the institution's solid presence in the market while maintaining its international connections.

This campaign appears to be promoting a special financial offer or interest rate, leveraging visual appeal to communicate its message effectively. The strategic use of color, human figures, and clear branding creates a memorable advertisement that not only informs but also builds emotional connection with potential customers, continuing ALEXBANK's tradition of customer-centered communication in the Egyptian market.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.