INSITE OOH Media Platform

As Fresh redefines the refrigerator tech, it signals more than a product, merging Nelly Karim's calm with Ruby’s spoiling, proving that the perfect appliance doesn’t just cool food; it cools life.

In a digitally savvy approach that combines cutting-edge technology with star power, Fresh has launched its latest flagship refrigerator, featuring Egyptian icons, award-winning actress Nelly Karim, and chart-topping singer Ruby, as brand ambassadors, reflecting a masterstroke in audience connection

The campaign leverages contrasting yet complementary energies with the visual story. The campaign's geo-distribution framework is engineered for precision, targeting a curated portfolio of high-density locations within Greater Cairo, including prominent routes, and residential clusters were identified through traffic analysis to optimize reach, frequency 

This campaign follows Fresh's last outdoor appearance from last year, which used static billboards. 

Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai to know more!