INSITE OOH Media Platform

After years away from outdoor billboards, AXA Group has returned to reclaim its presence using digital signage to capture greater attention.The campaign’s deliberate emphasis on the AXA logo is a visual testament to the brand’s legacy of trust and customer-centricity. It communicates AXA’s sustained dedication to safeguarding futures through its core offerings: robust Health Insurance, flexible life & savings plans, and comprehensive Life protection, all designed to meet the critical demands individuals and businesses proactively search for

The Leading insurer AXA anchors its campaign with the slogan '10 years and we are up to it,' evoking the pandemic's challenges while underscoring its enduring strength. The visuals prominently display this message alongside key advantages of AXA's medical insurance offerings.

Sweeping across Cairo from east to west, AXA's digital campaign dominates key touchpoints. By saturating downtown and commanding attention along the 6th of October Bridge, it creates an unmissable presence designed to capture the city's population at scale.

The campaign distinguishes itself by aiming to improve the qualities of Health Insurance, Life & Savings.

It bears mentioning that since 2015, AXA has provided insurance and asset management solutions, offering a comprehensive suite of products including Health Insurance, Life & Savings plans, and Life protection for individuals and businesses. Delivers diverse financial and protection services through online platforms and traditional channels.

You can reveal more about the DOOH campaign’s budget, OOH kinds, locations, and more by visiting MOOH