INSITE OOH Media Platform

Cairo's busy streets have given way to an urbane new visual presence, Jadinah, the latest creation by Misr Al Gadida for Housing and Development, New Heliopolis.

The rich purple hues of the billboard immediately command attention, exuding maturity and solidity, hues that are often linked with prestige and dependability. Center stage is the elegantly written name Jadinah, with the melodious tagline, "The future with a familiar heartbeat." This captures the spirit of the development, highlighting their vision of progress, grounded in the comforting rhythm of heritage which evokes both emotional familiarity and a sense of home.

On the right-hand side, the billboard links Jadinah to its constructor, Misr Al Gadida, a name synonymous with history and integrity since 1905. The inclusion of New Heliopolis puts the development within the umbrella of reliable plans of urban expansion, which reinforces its reliability as well as adherence to Egypt's grand vision of development.

The campaign manages to strike a chord both in sentiment and sensibility. It does not just tout real estate, it sells continuity and a sense of belonging that forms rather than uproots. 

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.