Is there anything better than being alone with your favorite chocolate? Absolutely! Your favorite chocolate has a cause. Galaxy returns to Egypt’s billboards with a new campaign that continues the brand’s commitment to celebrating women and empowerment — this time through a warm, lifestyle-driven visual that connects indulgence with purpose. The new creative showcases a confident woman savoring a piece of Galaxy chocolate, under the tagline (“Living in my own world”), perfectly capturing the essence of self-enjoyment and empowerment. The brand once again manages to blend emotional storytelling with product appeal, reminding audiences that Galaxy isn’t just a chocolate — it’s an experience that supports women to live boldly, authentically, and joyfully. Following its previous initiative with Gemini Africa and the Sawiris Foundation — a collaboration that spotlighted women entrepreneurs — Galaxy continues to evolve its brand purpose on OOH platforms. With this latest campaign, the brand reinforces that empowerment can be both meaningful and delicious, one silky bite at a time. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
