Fazza Heritage Races Ahead on Dubai’s Roads with the New F3 Championships OOH Campaign
Dubai’s OOH scene just got a powerful reminder that heritage and innovation can ride side by side. The Hamdan Bin Mohammed Heritage Center has launched a new outdoor campaign spotlighting the F3 Championships app — the digital gateway for fans to stay updated on Fazza’s iconic tournaments, schedules, and news.
The creative visual captures the thrill of camel racing bursting from a smartphone screen, symbolizing how the spirit of tradition now lives seamlessly in the digital age. It’s a striking concept that merges the energy of the racetrack with the accessibility of modern media.
The campaign’s message is clear: if you want to stay close to the action, the F3 app is where heritage meets the future. By bridging generations through technology, this activation continues the legacy of Fazza Championships while engaging a new, connected audience across Dubai’s highways.
With strong visibility, sleek design, and a message rooted in cultural pride, the campaign reaffirms that the Fazza spirit isn’t just celebrated — it’s evolving.
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