Following a OOH branding campaign last May, EALB has launched another campaign that takes up where the last one left off. The new ads use similar B/W images to showcase the bank’s range of financial solutions, yet contributing more information than the previous campaign with ad copy that presents the bank´s products and services. Launched during the second half of June, the campaign uses uni-poles, gates, double-decker poles, and billboards in various locations across Greater Cairo.
