Etisalat and Takes Over UAE Bridges with iPhone 17 Pro Billboard Rollout
One of the UAE's top telco giants has come back to the billboard space once more, this time with a boisterous orange twist. Etisalat and has just kicked off a mass out-of-home launch for the new iPhone 17 Pro across bridge billboards in key cities like Dubai, Sharjah, and Ajman, following their last appearance. It's a visual-first, simplicity-above-all campaign that is in no doubt what it's offering; the most talked-about phone of the season, coupled with the kind of easy-peasy plan that has customers doing double takes.
The creatives take a bare-minimums approach to minimalism, letting the product and deal speak for themselves. Each bridge execution features the iPhone 17 Pro in full view; large, sharp, and floating confidently over a vibrant orange backdrop. The brand’s key proposition. “0 down payment. 6-month installments. No extra cost.”, is delivered in clean white typography that pops instantly, especially against the bold orange hue, which disrupts the usual muted, cool-toned tech aesthetic we’re used to seeing for smartphones. The Apple and Etisalat logos sit like bookends either side of the image, weighting the picture and ensuring brand recognition is clear as day. The offer is the hero, just a straightforward consumer benefit, brought to life visually.
The campaign reaches high streets and arterial roads in Ajman, Dubai, and Sharjah, accessing commuter-dense locations and engaging with audiences on an extended visibility model. Bridge media differs from other unipoles or lampposts, imparting lingering effects, ideal for an offer warranting a second glance and maybe a dash of mental math.
With Apple products still hogging premium space in aspirational tech culture, especially among Gen Z and young professionals, it's natural that Etisalat would front what matters: affordability without compromise. Etisalat's introduction of the iPhone 17 Pro campaign in this style proves to be self-assured. The bridge sites were clearly selected for maximum daily visibility, catching drivers where they're most in motion with sleek copy and faultless visuals.
The ad campaign landed on the UAE’s bridge billboards in the first week of October.
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