Crysta Mountain View: Where Blue Lagoons Stretch as Far as the Eye Can See
Egypt's leading property developer, Mountain View, has launched a fresh OOH campaign across Greater Cairo for its brand new real estate project, Crysta, a haven with a thousand breathtaking views, after their prior appearance. Crysta is opening its doors to call out everyone for an experience in a space that inspires authentic living and pure happiness.
Mountain View is announcing Crysta Sidi Abdel Rahman on the North Coast, confirming the company’s plan to redraw the map of tourism development in Egypt. The visuals show bright, pastel-coloured villas surrounded by palm trees and a beachfront, as it evokes a tropical, resort-style atmosphere, implying that Crysta offers a coastal or vacation-like living experience.
The billboard also showcases the Mountain View logo, hotline number, and the slogan “Experience Happiness,” which emphasizes the village’s lifestyle focus beyond mere property ownership. It features “Launching Now,” announcing a new residential phase and urging quick action from buyers or investors.
Moreover, the tagline “A thousand ways to a perfect stay” positions Crysta as an ideal spot for relaxation and comfort in living or vacationing, and conveying emotional appeal through a personalized, premium lifestyle. The campaign targets upper-middle to high-income buyers looking for a vacation home or a peaceful primary residence.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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