Pizza Hut Brings Back the “W” with Its Sauciest Bucket Yet on Cairo’s Billboards
Sometimes all it takes is one letter to grab attention, and Pizza Hut’s latest OOH campaign across Cairo’s billboards proves it. Since its rollout on June 29th, the new “W Bucket” by Pizza Hut has taken over the city’s highways with a bold, no-frills promise of crunch, flavor, and heat.
The visuals are unmistakable: a clean white backdrop, the brand’s signature red accents, and a bucket overflowing with golden wings and wedges. The main headline reads “The W Bucket”, paired with “Dip ’N Shake”, a playful invitation to dive right in. A smaller banner drives the message home: “150 EGP Wings & Wedges.” A simple, striking layout that lets the food do the talking.
The red and white palette feels unmistakably Pizza Hut, calling energetic, confident, and instantly familiar. Even the hotline, 19000, and the line “Pizza Hut Egypt App” are subtly placed, grounding the campaign in the brand’s delivery-first ecosystem without cluttering the design.
Curious about the strategy behind Pizza Hut's successful outdoor ads in Cairo & Dubai? Monitoring Out of Home (MOOH), a leading media intelligence agency, provides in-depth analysis.
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