UAE’s screens Capture Qatar Grand Prix’s Electrifying “Where Hearts Are Racing” Campaign
On UAE roads and city streets, Qatar Grand Prix 2025 pops up with a vibrant new billboard domination, one that pulses with energy, speed, and sound.
The artwork of the billboard is cinematic and arresting, saturated in reds and hot blues making it hard to miss. Following F1’s prior appearance, the imagery itself pairs two high-speed objects, a Formula 1 car in motion and Seal singing in mid-song, marrying the velocity of auto racing with the power of live performance. The campaign slogan, "Where Hearts Are Racing," captures the dual nature of the event beautifully, referencing both the thrill of F1 and the passion of performance.
The billboard design is clean yet energetic, with the star possessing attention, Seal illuminated by concert lights, exudes energy and emotion, while radiating Qatar Grand Prix 2025 and SEAL emphasizes the notion of a world-class, best-of-the-best experience.
Other than aesthetics, the signage also effectively overlaps two target audiences, motorsport enthusiasts and music lovers. By placing "Post-Race Concert" prominently below the Grand Prix head, the billboard is advertising an extended event experience, and the race becomes no longer a single-day sporting event but a festival-like destination.
The roadside campaign for the Qatar Grand Prix across the UAE is advertising on a higher level, showcased on digital screens in the first week of October.
Come on, tell us what you feel about this article.
.jpg)
